What makes a good Microsoft Dynamics CRM Add-On is open to interpretation, but the key elements of any Dynamics CRM add-On have to encompass what makes for a good CRM system in the first place.  Dynamics CRM sits in a marketplace alongside SugarCRM, Siebel, Netsuite and Salesforce, they all in some way owe their development to applications such as ACT or Goldmine, they have taken the original concept of Customer Relation Management and increased its flexibility, its development scope and its deliverables.

The basis of all of these systems resides in the ability to remember that 'C' stands for Customer, and it is imperative for any business to survive that you need to be able to monitor and report upon how clients are managed through their entire relationship with you, as a client or customer they are the life blood of your organisation so you should you know more about them than you do already and this is what Dynamics CRM does in any number of ways, The American Chamber of Commerce in Russia, presents market information on Russian Companies who trade with US companies, the British Football Team Leicester City track player performance and Hard Rock Cafe use customer feedback to improve the dining experience. These are just a few ways in which to use Dynamics CRM and add-ons exist to create faster, better-informed decisions and most importantly improve the return on expectation you had on your initial purchase of Dynamics CRM.