From Indianapolis, Indiana USA, is ExactTarget

 

ExactTarget have based their solution around delivery and ensuring that every clients needs are met and exceeded, with the basis of the system developed as a SaaS application on SQLServer it has a track record of creating and delivering over 1,000,000,000 emails per month for its clients. As with most add-ons within the Dynamics CRM space it is possible to highlight and track the leads that are generated to a higher level than is possible through a standard Dynamics CRM practice, but it is the generation of documentation that can be utilised through ExactTarget that is impressive.

 

There has been a dramatic change on how data storage and utilisation is viewed by ExactTarget and the ability to use the add-on to work with the data which has been collated directly rather than having to access it through another medium is an integration bonus which gets around having to work on data synchronisation. This in turn allows you to evaluate your data directly and use the inbuilt reporting of Dynamics CRM to ascertain the value of your data and the effectiveness of what you have done to gain this data.

 

This has then been enhanced by the addition of the email marketing automation which in itself is a simple system designed to create a multi-step date and event based marketing delivery system.

 

However it again uses data directly in Dynamics CRM and allows for the development of niche marketing plans inside larger scale marketing programmes, giving you the ability to enhance the message and branding to specific clients without alienating other clients who would welcome a more generic introduction into your organisation. The simplistic nature of the development required to garner this information takes moments and really allows the user to have a feel for the data they have, the closer you work with the source data the more you will gain at a company macro level The ability to create with ease elements of your marketing within the overall picture of your marketing programme is further increased by the execution of both landing pages and micro-sites.

 

The opportunity presents itself to build a number of similar yet specifically targeted extras to your current offerings and to be able to capture the resulting traffic and data. This is in turn enables you to monitor your whole programme from a macro and a micro-level perspective. There are several other intriguing features which allow you to work with your clients and increase the potential for data capture including a direct link to social capability which is a simple way for your subscribers to share content with the click of a button.

 

It allows your clients to share content directly to Facebook, Twitter, MySpace, LinkedIn, and a host of other social or business network sites, it is one of the most interesting ways to for you to keep your message out there.

 

As a solution it is based on knowledge of HTML, marketing, and Dynamics CRM skills, but with this knowledge in place then it is a product which allows you to hit new heights and to contact more people and control and track more data than you would think possible.