From Link Development in Cairo, Egypt is LINK Development Self Service Portal (SSP)

 

Link Development has managed to bring together a way to extend the integration of your data from one database through Dynamics CRM to provide the delivery of a new generation of dynamic composite applications that provide end users with more accurate and comprehensive information and an insight into processes. This add-on allows for this data to be delivered through not only in Dynamics CRM but also through Windows Enabled Mobile Phones.

 

Link has managed to expand the natural data sources that you can use from those of the traditional to those of the new. Social and business networks have risen exponentially and all of them have a mass of information either about organisations that you deal with or that your customers deal with or about the key individuals within those organisations.

 

Those key individuals for example may have corporate groups on Facebook which they update with information that could be valuable for your organisation, this data should be tracked and through Link it can be. Through the Self Service Portal you have the chance to enhance the interactions of your customers with the CRM cases by giving them an access to the functionality of the case module through the web.

 

An administration module for the portal allows administrators to easily customise the portal. This allows your customers to manage their own record within your Dynamics CRM database, by updating any personal information, therefore ensuring the most accurate possible data is available to you. There is also the opportunity to allow customers to view announcements from your own organisation or from others within the supply chain.

 

You are now acting as a potential portal for your clients and giving them an extra service without having to do more than put your own customers more in touch with their own supply chain.

 

The largest advantage of this is that you are then able to transform the customer information that you have into knowledge that is vital to your organisation and this allows you to react to how your customer's preferences and needs are changing as well as being able to be first in spotting new market trends. Link puts you ahead of your competition within fast moving sectors and allows you to make full use of your data. Not only are you able to work with unique data, you are able to make the most of its analysis.

 

The most effective way to view data remains in reports and through pictorial representation. This is simple to do through the Link dashboard, which is highly flexible and totally customisable. These dashboards enable managers to work with the data they have and to be able to track trends as well as being able to produce real-time reports that will include insightful statistics, charts and performance indicators. Given the amount of analysis that is available through the dashboards there is bound to be the opportunity to uncover new deals that have so far eluded you through your current customer base.

 

This analysis can then be used to feed back into the Facebook connector, and by being able to define your target clients through profile segmentation in Microsoft Dynamics CRM and directly target them with marketing campaigns through Facebook in the form of notification news feeds.