From CyberSystems Zurich, Switzerland, is Marketing Productivity Core Pack
The solution was developed on the ideal that given that the goal of any Dynamics CRM implementation and by association its add-ons is to develop the interaction between you and your clients and the perceived way to do this is to do this is through effective marketing in order to turn potential clients into paying clients then this simple yet effective tool does the job with outstanding ease.
Firstly it splits your database into historical and future relationships enabling you to discover at a glance those who are current clients and those that are potential clients, once this has been achieved it is then a simple to develop a complete overview of every clients preferences, relationships, and buying history to anticipate their future needs, make effective cross-sell and up-sell offers, and enhance customer loyalty.
This gives you the opportunity to ensure that you are targeting your client base in the most efficient manner possible. It is here that Marketing Productivity Core Pack comes into its own, by enabling one of the fastest list creations by automatically creating static or dynamic lists based upon your previously defined reports.
This is enhanced further by the data import wizard, this allows tracked data to be enhanced and reported upon to a degree which is beyond what is probably necessary. The key to success of this is that the tracked data is improved and made more accurate reducing the time normally spent deleting old records or duplicates, allowing the user to concentrate on what is the add-on is designed to do which is marketing.
The management of marketing and sales campaigns through the Marketing Productivity Core Pack is relevant through the entire lifecycle, allowing the user to record parts of budgets to each record or as a whole, to define what is happening in response to each event, and to maintain a standardisation across all of the marketing and sales campaigns that you run.
The ability for non-Dynamics CRM users to work with it through its integration with Outlook is such that anybody can work with CRM through this add-on, the expectations of this development are that it will not have as much within it as some others but having worked with it, it is possible to engage the more design orientated and less technical with Dynamics CRM allowing everyone to effortlessly launch mail-merge-based communications and from there to convert the results into leads and subsequently deals.
